LAUNCHING MID OCT 2021
It’s your time to Xplore Melbourne
Let your smart device unlock art, music, venues and retail in Melbourne, like never before!
Thanks to the City of Melbourne and the State Government of Victoria, Xplore Melbourne is a free Augmented Reality outdoor art exhibition for everyone to enjoy. Musicians, street artists, etc will have their art come to life
Xplore Melbourne is a self guided covid safe treasure hunt featuring street art, music, and discovery points which will feature hidden bars and restaurants, retail, accommodation and activity discounts.
Start the treasure hunt at the corner of Swanson Street and Collins Street, scan the QR code to activate the Acknowledgement of Country and find the clue for the next location. Continue this through the whole 10 locations to unlock art, music and some unique specials for Xplore participants. If you get stuck or the clues don't click, never fear, the map on this website will help you find your way.
Each month we will feature different artists, different places to discover, different treasures to unlock, different prizes, competitions, free tickets, etc.
Xplore Melbourne acknowledges the Traditional Custodians of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures and to Elders both past and present.
Re-discover Art in
Some of Melbourne's favourite artists, street artists and fine artists will have their works on display.
They have been reimagined into augmented reality art with movement and sound.
Keep an eye out for our moveable art which will be visiting different destinations around Melbourne over the course of the event
RE-EXPLORE musiC in
The City comes alive with MUSIC. Walk down laneways and to see augmented reality musicians 'busking' especially for you.
We have partnered with the GRID Series & Melbourne Symphony Orchestra to being a schedule of changing artists over 6 months
RE-vitalise venues in
Bars, clubs, restaurants, wine bars, cafes, laneways, hidden treasures
Melbourne has changed while we've been away but some of our favourites are still there and some new treasures are ready to be discovered
RE-support RETAIL in
We love Melbourne for its fashion as well as all of the other magic we own.
Let's rejoice and get back amongst our favourite retail stores to show them we love them. Watch out for Dvate, Meggs, musicians and some wonderful stories popping up in retail spaces in Melbourne.
Follow the socials
HOW TO XPLORE MELBOURNE
1. Follow the XploreMelb facebook and instagram to see where the discovery points are
2. Scan the QR code at the discovery point or go to eyejack.link/xploremelb to download the free EyeJack App
3. Find Xplore Melbourne event listing in the EyeJack app and hit the ‘launch’ button
4. Find the ‘best viewing’ location and hold your mobile device towards the artwork to unlock the augmented reality experience.
5. Share your experiences from the app #Xploremelb #Melbournemoments
6. Follow the map below to find all 10 discovery points
7. Complete the questionnaire at the end of the experience to go in a draw for some Melbourne Moment prizes